Acquisition of The Assembly Atlanta Mixed-Use Campus
Deal value: $375M
Acquisition of a 1.2M SF mixed-use campus in Alpharetta, GA, comprising 400K SF of retail, 600K SF of office, and 200K SF of residential units. The property features a central entertainment district and transit-oriented amenities.
The acquisition targets a large-scale, transit-oriented mixed-use campus in a high-growth Atlanta suburb, capitalizing on demand for integrated live-work-play environments. The core motivation is to leverage the region’s booming film, entertainment, and tech sectors, as well as the ongoing migration to Sun Belt cities. The investment is driven by the belief that mixed-use assets with strong entertainment anchors and connectivity will outperform in both income generation and long-term appreciation.