Claudia Soare

President at Anastasia Beverly Hills

Claudia Soare, also known as Norvina, is the President of Anastasia Beverly Hills and leads product development and creative direction for the brand. As the daughter of Anastasia Soare, she has worked in various roles within the company, gaining deep operational and strategic expertise. Claudia is recognized for her trend-setting vision and early adoption of social media, which has significantly contributed to the brand’s digital presence and global reach. Her leadership has positioned Anastasia Beverly Hills as a top prestige cosmetics brand.