Erin Willis

Chief Insights Officer at SH Residential Holdings

Erin Willis is the Chief Insights Officer at SH Residential Holdings, responsible for driving data-driven decision-making and customer insights across the organization. She leads research initiatives to inform business strategy and enhance customer experience in the U.S. homebuilding market. Willis brings significant expertise in market research, analytics, and strategic planning to her executive role. Her work supports the company’s focus on innovation and customer-centric growth.