Larry Cuculic

President & Chief Executive Officer at Best Western Hotels & Resorts

Larry Cuculic has led Best Western Hotels & Resorts since December 2021, overseeing a global portfolio of 18 brands and 4,300 hotels. He previously served as Senior Vice President, General Counsel, and Corporate Secretary at Best Western. Cuculic holds a JD from Notre Dame Law School and is recognized for driving brand expansion, guest loyalty, and strategic partnerships. His commercial acumen has resulted in record-high RevPAR and industry recognition.