Matt Houston

Head of Integrated Customer Management at Primark

Matt Houston leads Primark’s newly merged customer and digital division, focusing on delivering a seamless brand experience across all channels. Previously, he served as Group Strategy and Digital Director, where he was instrumental in relaunching Primark’s customer website and expanding the click-and-collect service in the UK. Houston’s expertise lies in digital transformation, customer experience, and strategic planning within the retail sector. He is based in London and holds a background in business strategy.